Independent for the independents -
that's what we're about
Pot of Sauce exists to bring bold and strategic digital marketing to experience-based brands who've outgrown DIY, but don’t vibe with the big-agency BS.
We're pro-collaboration, and keep things clear, clever, and full of flavour - because you shouldn’t need a marketing qualification, or a massive budget to grow your business.
No bland, off-the-shelf strategies here. We get to know your brand inside out to craft bespoke solutions that actually work. Because great marketing, like a great sauce, is all about the right mix.
The perfect base. We blend data, creativity, and industry know-how to cook up a strategy that gets results.
Precision-targeted campaigns that bring in ticket sales, bookings, and buzz. We know what sells (and what doesn’t).
Keeping your brand top of mind with content that engages and communities that thrive. No stale AI posts here.
The slow-cooked secret to audience loyalty! We craft emails that keep your brand fresh in their minds - and their inboxes.
Words that sizzle. Whether it’s ad copy, email sequences, or website content, we make sure your messaging packs a punch.
Standout presentation is everything. We plate up scroll-stopping visuals and video that grab attention and drive action.
No over-seasoning, no guesswork. We track, measure, and tweak your marketing so every ingredient is working just right.
The perfect base. We blend data, creativity, and industry know-how to cook up a strategy that gets results.
Precision-targeted campaigns that bring in ticket sales, bookings, and buzz. We know what sells (and what doesn’t).
Keeping your brand top of mind with content that engages and communities that thrive. No stale AI posts here.
The slow-cooked secret to audience loyalty! We craft emails that keep your brand fresh in their minds - and their inboxes.
Words that sizzle. Whether it’s ad copy, email sequences, or website content, we make sure your messaging packs a punch.
Standout presentation is everything. We plate up scroll-stopping visuals and video that grab attention and drive action.
No over-seasoning, no guesswork. We track, measure, and tweak your marketing so every ingredient is working just right.
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Cut Sell-Out Time from 3 Months to 3 Days
We cooked up a scrappy-smart ticket strategy that, despite an increased price and higher allocation, sold out all early bird tickets in just 72 hours. The year before? It took 2.5 months.
Delivered a 400% Sales Surge in Two Weeks
We didn't just run Meta ads (we got a 14.6x ROAS, by the way). We custom-built a social strategy that actually worked, resulting in a 400% increase in ticket sales within a two-week period. More flavour, less faff.
High-Impact Ads That Cost Pennies
We ditched the stale templates and managed an ad campaign that reached a new audience with a fierce 9.79% click-through rate and an exceptionally low £0.04 cost per landing page view. Big agency taste, indie event budget.
Doubled Weekly Sales Target in the First 72 Hours
We executed a custom, full-flavoured campaign that drove a tracked 21x Return on Ad Spend (ROAS), allowing our client to crush their entire weekly sales target in the first 72 hours - proving our strategies are anything but watered down.
152% More Sales. 82% Less Cost. (Take That, Big Agencies).
We took over paid media from a large-scale agency - one that was full of it, not full-service. Within a month, we delivered a fierce 152% increase in sales alongside an 82% decrease in cost per purchase. Teamwork over ego, always.
Boosted Organic Engagement by Over 500%
We don't do bland. By significantly improving their organic presence, we drove a massive 500% increase in organic content interactions across all key channels. Your event deserves more than just boosted posts.
Consistent 40-50% Quarter-over-Quarter Sales Growth
Utilising strategic social media management and a modest paid budget, we launched a new event series that drove a 42% sales increase for the second event and an additional 50% jump for the third. This isn't just strategy, it's a recipe for long-term success.
Who we've worked with:
Ready to cook up something great?
Get in touch...
Sam Southan
Pullup Recordings / GemFest
Hannah & the Pot Of Sauce team are absolutely instrumental to PullUp & GemFest. Originally, I was running all our businesses ads myself and pulling my hair out whilst doing it! Hannah joined onto our business in a retainer model and immediately took the stress of executing ads off my plate. Additionally, she acted as a consultant on ads & marketing strategy which has totally transformed paid media performance for us.
Georgia Mizen
Fable & Verse
Hannah is an incredibly talented & hardworking freelancer & a vital part of the team at Fable & Verse. From her technical ads skills to her creative ideas to her copywriting & reporting, she's always on the ball, quick, inventive & accurate. She's open to adapting & is an excellent collaborator. Some of Fable & Verse's best work has come from Hannah's imagination & skill. I wouldn't hesitate to recommend her as a freelance talent, though I want to work with her long into her career - so don't steal her, please!
Tom Howell
Into The Woods Festival
Hannah dove head first into our festival marketing campaign with 3 months to go, focusing on our paid media campaigns. Hannah was a pleasure to work with and very diligent across Meta, TikTok & google. She produced clever and creative ad copy. She was thorough in sharing updates and her thoughts and opinions on strategy. Overall, I felt Hannah was a huge help and provided technical expertise in our cold/warm advertising setups, delivering marked improvements in our ROAS.
Alex Jones
Beacons Cymru
Hannah's knowledge and expertise in marketing helped our project massively. She helped us with our strategy, paid ads, social media management, and so much more. Her passion and attention to detail really stood out throughout our time working together - I can't recommend her enough!
Anna Moulson
Melting Vinyl
Hannah is friendly, capable, informed and inspiring at marketing, having the correct language and knowledge to successfully launch events and get the word out there to a wider audience.
Sam Stennet
Ear Trumpet Music
Hannah worked as a marketing manager for our independent music promotion company. She was a pleasure to work with, highly efficient and knowledgeable, and with great creative ideas. She helped us to implement new systems for our business and was both very easy to communicate with and very responsive to our needs.
George
Goodentime Festival
From the very start, Hannah guided us through the entire process with clarity, confidence, and a real understanding of our goals. When a few hurdles came up with our ticketing system and tracking, Hannah was quick to troubleshoot and get everything back on track. The results spoke for themselves, we saw a noticeable jump in ticket sales and lots of new faces at the festival this year.
okay, but seriously...
EMAIL US, WE DON't BITE
Sam Southan
Pullup Recordings / GemFest
Hannah & the Pot Of Sauce team are absolutely instrumental to PullUp & GemFest. Originally, I was running all our businesses ads myself and pulling my hair out whilst doing it! Hannah joined onto our business in a retainer model and immediately took the stress of executing ads off my plate. Additionally, she acted as a consultant on ads & marketing strategy which has totally transformed paid media performance for us.
Georgia Mizen
Fable & Verse
Hannah is an incredibly talented & hardworking freelancer & a vital part of the team at Fable & Verse. From her technical ads skills to her creative ideas to her copywriting & reporting, she's always on the ball, quick, inventive & accurate. She's open to adapting & is an excellent collaborator. Some of Fable & Verse's best work has come from Hannah's imagination & skill. I wouldn't hesitate to recommend her as a freelance talent, though I want to work with her long into her career - so don't steal her, please!
Tom Howell
Into The Woods Festival
Hannah dove head first into our festival marketing campaign with 3 months to go, focusing on our paid media campaigns. Hannah was a pleasure to work with and very diligent across Meta, TikTok & google. She produced clever and creative ad copy. She was thorough in sharing updates and her thoughts and opinions on strategy. Overall, I felt Hannah was a huge help and provided technical expertise in our cold/warm advertising setups, delivering marked improvements in our ROAS.
Alex Jones
Beacons Cymru
Hannah's knowledge and expertise in marketing helped our project massively. She helped us with our strategy, paid ads, social media management, and so much more. Her passion and attention to detail really stood out throughout our time working together - I can't recommend her enough!
Anna Moulson
Melting Vinyl
Hannah is friendly, capable, informed and inspiring at marketing, having the correct language and knowledge to successfully launch events and get the word out there to a wider audience.
Sam Stennet
Ear Trumpet Music
Hannah worked as a marketing manager for our independent music promotion company. She was a pleasure to work with, highly efficient and knowledgeable, and with great creative ideas. She helped us to implement new systems for our business and was both very easy to communicate with and very responsive to our needs.
George
Goodentime Festival
From the very start, Hannah guided us through the entire process with clarity, confidence, and a real understanding of our goals. When a few hurdles came up with our ticketing system and tracking, Hannah was quick to troubleshoot and get everything back on track. The results spoke for themselves, we saw a noticeable jump in ticket sales and lots of new faces at the festival this year.